advertisement
advertisement
  • 11.18.11

Bad Type Gives Bezos Bio A Black Eye, With Bad Word

Kern like you mean it! Otherwise, you might end up with a design crime like this one.

Bad Type Gives Bezos Bio A Black Eye, With Bad Word

*Ahem.

advertisement

To those who say that typography doesn’t matter much, we point you to the cover of the new big-time Jeff Bezos biography by Richard L. Brandt. Ostensibly titled one click, at a glance it sure does read like one d***. And the Amazon logo is far more phallic than we ever realized!

Then again, maybe this was all intentional? I haven’t read the book, but there are those who have assured me that it is indeed the story of one d***.

[Photo by Adam Barenblat/Fast Company. Hand modeling by Cliff Kuang.]

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.

More

Video