To those who say that typography doesn’t matter much, we point you to the cover of the new big-time Jeff Bezos biography by Richard L. Brandt. Ostensibly titled one click, at a glance it sure does read like one d***. And the Amazon logo is far more phallic than we ever realized!
Then again, maybe this was all intentional? I haven’t read the book, but there are those who have assured me that it is indeed the story of one d***.
[Photo by Adam Barenblat/Fast Company. Hand modeling by Cliff Kuang.]CK