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Watch A 2-Minute Primer On How To Design An Iconic Brand

Forget blowing $100,000 on d-school. Learn the principles of identity design in this brief animated video.

Watch A 2-Minute Primer On How To Design An Iconic Brand

Iconic brands aren’t magic. Nor are they an ineffable something-or-other that materializes only in the hands of a singular design genius (though plenty of designers will tell you otherwise). Fact is, great branding can be achieved by following a few basic design principles. So here’s a cheat sheet, condensed into a 2-minute-42-second animation, by motion designer Erica Gorochow:

If you’ve already been to d-school, a lot of this stuff will sound like graphic design 101 (contrasts create tension, a typeface can act as a product’s voice, and so forth), though the animations offer nice visual explanations that are probably way more compelling than anything your boring prof slipped into a PowerPoint presentation. And if you haven’t? Watch closely. As one astute observer on Gorochow’s Vimeo page notes, you’ll be saving yourself a boatload on tuition.

[Hat tip to Likecool]

About the author

Suzanne LaBarre is the editor of Co.Design. Previously, she was the online content director of Popular Science and has written for the New York Times, the New York Observer, Newsday, I.D.

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