When Andy Warhol showed his now-iconic Brillo Boxes in New York’s Stable Gallery almost 40 years ago, the oversized, near-exact replicas of cheery commercial branding brought consumer culture under a new spotlight. Scholars have since contemplated their boundary-busting role as “mundane” modern art and the metaphoric significance of steel becoming wool; intrepid journalists have unearthed the story behind the abstract-expressionist-turned-commercial-artist-for-hire responsible for the original packaging; and New York Times illustrators have pixelated the logo and tiled their bathroom with the motif.
Until now, however, the public’s (presumed) deep and unyielding desire to take a seat on the plywood cubes has had to go unrealized (museums tend to discourage sitting on their exhibitions). Belgian studio Quinze & Milan, in collaboration with the Andy Warhol Foundation for the Visual Arts and the flash-sale-loving folks at Fab, have given the boxes a material makeover and introduced the Brillo Box pouf. Well, they’re calling it a pouf, and yes, it’s foam-filled and soft to the touch, but the right angles certainly give it a bit of an edge. It would definitely be a bright addition to any home’s decor, an interesting next step in the evolution from utilitarian object to vaunted objet d’art to functional, fashionable design item.