Taking Street Art From The Street To Gallery (And Getting Kids Paid)

Streetcraft LA asks kids to stop putting their art up on other people’s walls and gives them an incentive to put it on canvases and T-shirts instead: They can get paid.

Whatever you think of graffiti–street art or public nuisance–one thing remains largely true: Its practitioners are doing something illegal, and if they’re caught, it can land them in jail. Jonathan Mooney (“a white dude in Harry Potter glasses”) saw the creativity inherent in L.A.’s street art scene, but also knew that the kids making the art were often on a path toward prison instead of artistic stardom. Streetcraft LA makes these kids a simple promise: put your art onto things that we can sell instead of walls, and we’ll help get you cash from art, instead of a criminal record.


This piece is part of Change Generation, our series on young, change-making entrepreneurs. Read the rest here.

About the author

Whitney Pastorek is a writer and photographer based in Los Angeles and/or wherever the bus just dropped her off. She spent six years on staff at Entertainment Weekly, and her work has appeared in the New York Times, Sports Illustrated, ESPN the Magazine, Details, the Village Voice, and Fast Company, among many others.