Design In 30 Seconds: Master Advice From Wolff Olins

Words of wisdom from Karl Heiselman, CEO of Wolff Olins, the brand consultancy firm behind massively redesigned products like Windows and USA Today.

See the winners of our Innovation By Design Awards here, and more highlights from the conference here.

Produced by Fast Company Video.

About the author

Mark Wilson is a senior writer at Fast Company. He started, a simple way to give back every day.