advertisement
advertisement

Design In 30 Seconds: Nike On Why Design Matters

In this brief clip, Mark Parker, President & CEO of Nike, summarizes the importance of design to any brand or company: because “the world doesn’t need more mediocre product.”

Design In 30 Seconds: Nike On Why Design Matters

See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Mark Parker is one of our Co.Design 50; check out the others here.

advertisement

Produced by Fast Company Video.

About the author

Mark Wilson is a senior writer at Fast Company. He started Philanthroper.com, a simple way to give back every day.

More

Video