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Design In 30 Seconds: Nike On Why Design Matters

In this brief clip, Mark Parker, President & CEO of Nike, summarizes the importance of design to any brand or company: because “the world doesn’t need more mediocre product.”

See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Mark Parker is one of our Co.Design 50; check out the others here.

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Produced by Fast Company Video.

About the author

Mark Wilson is a senior writer at Fast Company. He started Philanthroper.com, a simple way to give back every day.

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