Design In 30 Seconds: Jawbone On Delighting The Customer

Hosain Rahman, Founder and CEO of Jawbone (makers of the Jambox and Up), explores why good design actually drives good business.

See the winners of our Innovation By Design Awards here, and more highlights from the conference here. Hosain Rahman is one of our Co.Design 50 who appears on stage; check out the others here.

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About the author

Mark Wilson is a senior writer at Fast Company. He started, a simple way to give back every day.