You might think that professional photographers, whose craft is being co-opted by Instagrammers and selfie-takers, would be the last to crowdsource “Likes” as a metric to judge a photography contest. Think again: the Morpholio Project, an online creative community of architects and academics, used number of views, and even number of zooms, to vet the entries for this year’s EyeTime photo competition.
The Morpholio platform is a portfolio and image sharing app for iOS. On it, artists can also use a feature called EyeTime, which provides metrics on number of views and even zooms that photos attract once they go up on Morpholio’s internal critique site. This year, those images with the highest number of hits went to a panel of expert judges, who recently announced their top picks for 2013.
But from the judge’s remarks, it was the photos themselves, and not the public opinion, that ultimately resulted in the winning shots. The judges remarked on the evident thoughtfulness: “In a world with so many ‘snap, then straight-to-publish’ avenues, I was impressed by the taste and forethought that went into creating the entries,” says Jenika McDavitt, of Psychology for Photographers, in a press release.
This year’s EyeTime contest includes images boasting breathtaking composition and stellar portraiture. Many also communicate a fragile human candor: faces caught unawares, staring into the distance or into mirrors, deep in thought.