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Slide Show: The Tech Industry Loves White-People Hands

White guy touching a tablet. White guy wearing a smart watch. White guy holding a phone. White guy holding a phone. White guy holding a phone.

  • <p><a href="" target="_self">Apple</a></p>
  • <p><a href="" target="_self">SwatchMate</a></p>
  • <p><a href="" target="_self">Drawnimal</a></p>
  • <p><a href="" target="_self">Sifteo cubes</a></p>
  • <p><a href="" target="_self">Fingersense</a></p>
  • <p><a href="" target="_self">Cloud Shield </a></p>
  • <p>Ishac Bertran's <a href="" target="_self">spatially aware devices</a></p>
  • <p><a href="" target="_self">Leap Motion</a></p>
  • <p><a href="" target="_self">Fitbit One</a></p>
  • <p><a href="" target="_self">Jawbone Up</a></p>
  • <p><a href="" target="_self">Jawbone Up</a></p>
  • <p><a href="" target="_self">Samplr</a></p>
  • <p><a href="" target="_self">KeiKei</a></p>
  • <p><a href="" target="_self">FitBit Flex</a></p>
  • <p><a href="" target="_self">FitBit Flex</a></p>
  • <p><a href="" target="_self">Cleveland Museum of Art iPad app</a></p>
  • <p><a href="" target="_self">What You Click Is What You Wear</a></p>
  • <p><a href="" target="_self">Tinder</a></p>
  • <p><a href="" target="_self">Skin-wearable circuits</a></p>
  • <p><a href="" target="_self">Facebook Home</a></p>
  • <p><a href="" target="_self">Flying</a></p>
  • <p><a href="" target="_self">AppSeed</a></p>
  • <p><a href="" target="_self">Nest</a> app</p>
  • <p><a href="" target="_self">Spotter app</a></p>
  • <p><a href="" target="_self">Coin</a></p>
  • <p><a href="" target="_self">Sony SmartWatch 2</a> [Via <a href="" target="_blank">Technologeek</a>]</p>
  • <p><a href="" target="_self">Cortex</a></p>
  • <p><a href="" target="_self">Pebble</a></p>
  • <p><a href="" target="_self">Flud</a></p>
  • <p><a href="" target="_self">IOBR</a></p>
  • <p><a href="" target="_self">Gesture Remote</a></p>
  • <p>Mayday Mayday Mayday's <a href="" target="_self">alternative NYC MetroCard</a></p>
  • <p><a href="" target="_self">Ref</a></p>
  • <p>IDEO's <a href="" target="_self">ATM for BBVA</a></p>
  • <p><a href="" target="_self">Windows 8</a></p>
  • <p><a href="" target="_self">MetaMirror</a></p>
  • <p><a href="" target="_self">Twine</a></p>
  • <p><a href="" target="_self">Synthetica</a></p>
  • <p><a href="" target="_self">Hatch</a></p>
  • <p>Polaroid <a href="" target="_self">Socialmatic</a> camera [composite image]</p>
  • <p><a href="" target="_self">Confide</a></p>
  • <p>Netatmo's <a href="" target="_self">June</a> bracelet</p>
  • <p><a href="" target="_self">Rise</a></p>
  • <p><a href="" target="_self">Solar</a></p>
  • <p><a href="" target="_self">Sold</a></p>
  • <p><a href="" target="_self">Thunderspace</a></p>
  • <p><a href="" target="_self">Adornably</a></p>
  • <p><a href="" target="_self">Instagram Cinema </a></p>
  • <p><a href="" target="_self">Egg Minder</a></p>
  • <p><a href="" target="_self">Touchfire</a></p>
  • <p><a href="" target="_self">Push</a></p>
  • <p><a href="" target="_self">Petcube</a></p>
  • <p>And now for some diversity, starting with <a href="" target="_self">Jawbone UP</a></p>
  • <p><a href="" target="_self">Nike Fuelband</a></p>
  • <p><a href="" target="_self">Sifteo</a> cubes</p>
  • <p><a href="" target="_self">Lapka Breath Alcohol Monitor</a></p>

Tech marketers love photos of hands—especially white people’s hands. Scan your average tech site, and you’ll find a dizzying assortment of pale fingers stabbing away at phones and whalebone-colored wrists slipped effortlessly into the bands of smart watches. Above, we've compiled a slide show of marketing photos that various tech companies and independent entrepreneurs provided to the media. In it you'll find more than 50 white hand models, promoting everything from apps to hardware, and just a few models of color. If you want to get an idea of who holds the power in Silicon Valley, just look at who's holding the gadgets.