advertisement
advertisement
  • 04.24.14

Like These Getty Photos? Now You Can Hang Them On Your Wall

Until now, Getty Images have mostly been reserved for editorial use. This week, Getty launched Photos.com, where you can buy high-quality framed prints of the best photographs from Getty’s archives.

Getty Images, the world’s biggest stock photo agency, has a treasure trove of historical photographs typically reserved for editorial use. In its archive of more than 80 million images, you’ll find Obama on his campaign trail, the Beatles in a swimming pool, Earth as seen from the moon, and Eadweard Muybridge’s famous study of a horse in motion. Now, Getty is making those images available to anyone through Photos.com by Getty Images, a site where you can purchase high-quality framed prints of the agency’s best photography.

advertisement
Sean Gallup/Getty Images

It’s an intriguing business move that follows a series of other strategic shifts aimed at updating the photo agency for the digital age. Rampant piracy and free content galore have eradicated the old rules governing photography as a business. Getty is simply getting with the times. In February, the agency launched the Lean In Collection in collaboration with Sheryl Sandberg–a campaign to promote feminist depictions of women in stock imagery. The following month, Getty made its images available for free online in a non-commercial context. With an open embed tool, users can grab any image they want, as long as Getty gets a footer with a credit and link to the licensing page. The launch of Photos.com is a way of bringing in some extra cash and reminding consumers of Getty’s historical legacy in the field of photography at a time when Instagram has made everyone a photographer.

Prices for prints start at $90.

About the author

Carey Dunne is a Brooklyn-based writer covering art and design. Follow her on Twitter.

More

Video