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I Built A Crazy Food Piñata At Taco Bell, Then Sold It To Somebody

Taco Bell invited me to make my own menu item. So I did. Oh, did I.

Every human alive believes he could have invented the Doritos Locos Taco. Take a Taco Bell taco. Spray on some Doritos dust. Profit.

Consider me one of those people. So I went to Taco Bell's own Innovation Kitchen to create my masterpiece—my greatest contribution* to society. I call it the Piñata. Enjoy it in the video above.

*If Taco Bell actually added the Piñata to their menu, I’d never see a dime. They made me sign away the rights while filming.

The Fast Company Innovation Festival