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Check Out Photos Of The Pantone Hotel. It Is Colorful

A perfect vacation experience for those who prefer their colors in numbered blocks.

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Pantone, the color swatch company which has influenced fashion and design for decades, has expanded into hospitality in 2010 with the Pantone Hotel in Brussels. These photos were totally new to us, and we just had to share them with you.

At this Belgian designers’ paradise, guests immerse themselves in a realm of bright, minimalist colors like 520 C, 230 C and 377 C. Designed by architect Olivier Hannaert and decorated by interior designer Michel Penneman, the hotel features seven color palettes spread over 59 rooms. Belgian photographer Victor Levy created Pantone-hued photographs to go along with the color scheme of each room. There is a Pantone roof terrace, Pantone meeting rooms, Pantone bicycles and even Pantone coffee mugs to sip during breakfast. It is truly a Pantone paradise.

The construction of the hotel is part of a larger campaign that Pantone has been rolling out over the past few years, dubbed Pantone Universe. The name says it all: the company is angling to get its color swatches on everything, everywhere. Online, everything from Pantone cufflinks to Pantone moka pots are for sale. Pantone Universe also selected a “Pantone Color Of The Year,” with makeup to match, in a partnership with Sephora. Up next: Pantone people? Oh, wait.

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I'm a writer living in Bushwick, Brooklyn. Interests include social justice, cats, and the future.

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