Mobile ads are a tough sell for users—rarely tapped on unless it’s to X out of them completely. Button wants to change that obtrusive experience into an engaging and immediately relevant one. Thanks to the company’s custom software development kit, companies can swap traditional ad units for actionable buttons for compatible goods and services—think request-an-Uber when you’re searching for restaurants—that are seamlessly integrated into any app’s interface. Purchases, bookings, or requests are deep-linked and hyper-specific, leading a user directly to what they’re after; the referring app receives a percent of any successful transaction; and no one has to bother with rage-clicking to make annoying pop-ups go away. Everybody wins.
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