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Air Max Day Installation

R/GA

Air Max Day Installation

Nike’s Air Max installations used Kinect cameras to scan visitors’ outfits and, with the help of an algorithm, created custom NIKEiD Air Max shoes inspired by their personal style. Nike brought this ultra-personalized vision to life on March 26, 2016, in cultural areas, malls, and Nike stores in Moscow, Prague, Istanbul, Abu Dhabi, and more. Visitors were given paper print-outs of their sneaker design along with a link to the design on Nike.com. Sales on the site went up 83% the following week.

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