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Creation Lab

R/GA Buenos Aires

Creation Lab

To help Nike celebrate South American Soccer, R/GA Buenos Aires created an interactive experience to capture the literal art of the support. The Creation Lab used multiple 180-degree cameras to capture participants playing soccer, which was then abstracted into colorful digital videos which could be shared on social media, emphasizing their own unique and idiosyncratic moves.

Creators: Ignacio Bogo, Gerardo Bort, Federico Bustos, Jerónimo Costa, Fernando Cuneo, Iván Faerman, Federico González, Mariano Jeger, Carlo Michelangelo Luetto, Aurelio Martín, Natalia Nenadovit, Guillermina Ortiz, Salmon Osado, Rosario Picard, Nicolás Prosen, Martin Rabaglia, Alfredo Sayus, Nicolás Schteinschraber, Leopoldo Simini, Patricio Testolin, Celina Twardoski, Bharat Vohra, Raquel Willson, Julieta Zajaczkowski, Pantera & Co.
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