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Gatorade Gx Platform

Smart Design

Gatorade Gx Platform

Sports drink Gatorade has gone digital with the Gx Platform, a service that brings biometric data and electrolyte-enhanced fluids together … in the cloud. A patch placed on an athlete’s skin calculates sweat rate and composition. That data is then processed by the online Recommendation Engine, which suggests which personalized formula pods to lock into a “fuel bottle,” which includes an internet-connected Smart Cap that tracks Gatorade intake, while additional tools monitor and provide performance analytics.

Creators: David Allen, Melissa Anderson, Lindsay Baker, Chris Balmes, Kelly Barnes, Vic Cali, James Carter, Yosuf Chaudry, Xavi Cortadellas, Meegan Daigler, Graham Downing, Adam Fish, E.G. Fishburne, Tucker Fort, Gabriel Gianordoli, Chris Hintermeister, Sean Huls, Daniel Kolchinsky, Boris Kontorovich, Paul Longo, Christopher Manganais, Alicia Mars, Scott Maxey, Rachel Mears, Drew Palin, Rebecca Randell, Ian Rollo, Marc Sauriol, Laura Sink, John Stofan, Sameer Talsania, Alex Wastney, Liangji Xu, Alex Zain
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