Reading on screens is on the rise, and more people than ever are turning to their smartphones—in addition to purpose-built e-readers and tablets—to take everything in. Hooked hopes to capitalize on the next generation’s mobile obsession and affinity for fast-paced, bite-sized exchanges with fictional tales told in a familiar format: text messages. By crafting complete narratives that fit this platform’s back-and-forth style, the app can act as a standalone, scrollable storyteller, or as a modified companion piece for more traditional publishing models.
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