The Toronto Raptors’ front office has taken team building to the next level with IBM Sports Insights Central, a digital tool—they call it a “war room”—that analyzes basketball players and performance during critical periods like the draft, free-agency negotiations, and trade deadlines. Data viz and advanced analytics are seamlessly merged to allow management the ability to search and filter for specific stats, build trade scenarios, and check out personality profiles, to help make sure that every new addition to the organization is the right one.
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