Providing—or receiving—essential health services should not be a political act, but Planned Parenthood’s stalwart role as a nonprofit resource for sexual and reproductive education and services has put it on the front lines during a contentious time for women’s rights. In order to ensure that the experience inside their clinics is welcoming, calm, and comfortable, Planned Parenthood enlisted Ideo to develop a new look and feel for waiting and recovery rooms. From the inviting, informational greeting zone, to the pre-procedure areas (more social, or solitary and reflective, depending on your mood), to the soothing after experience, everything was designed with empathy for patients in mind.
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