Buying and selling stocks online can be complex and costly, complete with high account minimums, unnecessary trading commissions, and a tangle of steps to get things done. Robinhood’s mobile-first approach to brokering has stripped down the process to a few taps per transaction, and an easy swipe-up-to-trade motion to complete deals. This user-friendly, intuitive interface makes public markets more accessible to the masses, and puts investing in the hands of smartphone users across the country.
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