Running Man is a piece of commercial media art commissioned by Hyundai that expresses the car company’s eco-friendly production process. The film depicts how a car evolves out of scrap metal, and then how the car is broken down into ironstone. Designed for Times Square, Piccadilly Circus, and the facade of the Sejong Hyundai Motorgallery in Korea, it runs on infinite loop to echo the circular process.
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