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The Oak Mirror

2016 Finalist for User Experience

The Oak Mirror aims to transform a critical element of the brick-and-mortar retail experience: The fitting room. Acting as both mirror and touch screen, the interactive surface allows shoppers to change the lighting, request additional colors and sizes of a particular garment, or “Complete the Look” with a variety of accessories and additional articles of clothing. Sales associates get pinged with these requests, and can bring any requested pieces straight to the client.

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