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The Ultimate View of The Masters

IBM iX

The Ultimate View of The Masters

Golf is a slow-paced spectator sport, but there’s nuance in every shot that is easy to miss when watching in real time. The Ultimate View of the Masters is the realization of two decades of IBM designing digital platforms for the major championship. The app gives aficionados a stroke-by-stroke experience of the tournament, with analysis, video overlays, and digital comparisons of every single player on every single hole. In-line leaderboards keep the scores handy, while 4K live-streaming gives the greens at Augusta National an opportunity to truly shine.

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