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Tru by Hilton

2016 Finalist for Branded Environments

As Hilton’s reentry into the midscale hotel market, Tru by Hilton aims to mix up the hotel experience from the moment you enter the lobby. Called the Hive, the lobby is a 2,770-foot space filled with games, stadium-inspired seating, and large flat-screen televisions. A Build-Your-Own breakfast nook is tucked in the corner, complete with a sweet-and-savory toppings bar, allowing you to prove Apu from The Simpsons wrong: at Tru, a Jolly Rancher can be a donut sprinkle. The rooms aren’t shabby either. Featuring comfortable platform beds, large 55-inch TVs, and bright eight-foot windows, Tru aims to make business traveling fun and cheery, no matter where you are.

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