Gadi Amit

Gadi Amit is the president of NewDealDesign LLC, a strategic design studio in San Francisco. Founded in 2000, NDD has worked with such clients as Better Place, Sling Media, Palm, Dell, Microsoft, and Fujitsu, among others, and has won more than 70 design awards. Amit is passionate about creating design that is both socially responsible and generates real world success.

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Co.Design

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing

For the better part of the past decade, the design profession has been in a chaotic period. Confronting a unique mixed salad of conflicts–political, social, economic and environmental–designers have been struggling to define their core beliefs. The result has often been a defensive stance, rather than a positive look at the industry’s capabilities and their accomplishments. Expectations of the design industry’s social responsibility are essential, yet an understanding of designers’ ability to use their skills to create a better future would be a better place to start.

Beyond Design Thinking: Why Hybrid Design Is the Next New Thing
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