Nikki Pfarr is a researcher and strategist at award-winning technology product design firm Artefact. She is passionate about understanding human behavior, especially the complex factors that influence lifestyle and purchasing decisions. Her focus is on creating tools that help designers and researchers gather new data, reframe complex problems, and identify opportunities for innovation.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
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An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.