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As the founder and CEO of RKS Design, Ravi Sawhney has spent more than thirty years at the forefront of product and technology innovation, and has grown his industrial design consultancy into a global leader in the fields of strategy, innovation and design. While leading RKS, Sawhney has helped generate more than 150 patents and over 90 design awards on behalf of his diverse list of international clients, and his work has been featured on the cover of Business Week’s best product design issue. Sawhney invented the predictable Psycho-Aesthetics® design methodology, which Harvard Business Press adopted as a business school case study before it grew in popularity to become a central focus of Predictable Magic, a new book co-authored by Sawhney and published by Wharton School Publishing, available in August 2010 at major national retailers. Sawhney is also a popular corporate and academic lecturer who has spoken at many prominent business schools, trade conventions and international conferences. Sawhney is a fellow in the Industrial Design Society of America (IDSA) and holds a Ph.D (Hon.) from the Academy of Art University San Francisco. Prior to starting RKS in 1980, Sawhney worked at Xerox’s advanced technologies group developing the first touch screen GUI interface.